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[Selected Works]

  • E-commerce

    Hero Collection (app & web)

    It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.

    Homepage

    Merchandising

    Sponsored Ads

  • E-commerce

    Marketing Banner Suite

    Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.

    Homepage

    Merchandising

    Sponsored Ads

  • Internal Guidelines

    Content Strategy Playbook

    Provides clear guidance to ensure the right message reaches users at the right moment.

    Design System

    CMS Guidelines

    Cross-teams

  • E-commerce | SaaS

    Digital Ordering and payment services, build local growth.

    Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.

    Merchants

    SaaS

    QR Code Ordering

Appreciate you making it all the way down here!

website logo
website logo
webcon

Selected works

About me

Get in touch

Back

[Selected Works]

  • E-commerce

    Hero Collection (app & web)

    It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.

    Homepage

    Merchandising

    Sponsored Ads

  • E-commerce

    Marketing Banner Suite

    Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.

    Homepage

    Merchandising

    Sponsored Ads

  • Internal Guidelines

    Content Strategy Playbook

    Provides clear guidance to ensure the right message reaches users at the right moment.

    Design System

    CMS Guidelines

    Cross-teams

  • E-commerce | SaaS

    Digital Ordering and payment services, build local growth.

    Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.

    Merchants

    SaaS

    QR Code Ordering

Appreciate you making it all the way down here!

website logo
website logo
webcon

Selected works

About me

Get in touch

Back

[Selected Works]

  • E-commerce

    Hero Collection (app & web)

    It is a key component that helped achieve merch teams goal of $140M in incremental revenue in 2024, raised the CTR from less than 1% to 2.5%. It also helped to host a sponsored ad that delivered $8M in ad revenue annually.

    Homepage

    Merchandising

    Sponsored Ads

  • E-commerce

    Marketing Banner Suite

    Increased CTR to 5.5%. Scaled and is heavily used for promoting organization priority programs.

    Homepage

    Merchandising

    Sponsored Ads

  • Internal Guidelines

    Content Strategy Playbook

    Provides clear guidance to ensure the right message reaches users at the right moment.

    Design System

    CMS Guidelines

    Cross-teams

  • E-commerce | SaaS

    Digital Ordering and payment services, build local growth.

    Gained more than 4,000 new users within the first 2 months we launched the product in Davis, helping local restaurants increase online orders by 10-15%.

    Merchants

    SaaS

    QR Code Ordering

Appreciate you making it all the way down here!

website logo
website logo